Digital River to Speak at Email Industry Events
Features email marketing experts from its BlueHornet Networks business unit
MINNEAPOLIS, Feb. 8, 2008 - Digital River, Inc. (NASDAQ: DRIV), announced that email marketing experts from its subsidiary, BlueHornet Networks, Inc., a leading provider of email marketing solutions, plan to speak during multiple industry events. Speakers from BlueHornet will deliver presentations about email trends, tactics and revenue-generating strategies at eTail 2008 Conference, the Direct Marketing Association’s Email Evolution Conference and the 2008 Online Marketing Summit (OMS).
eTail 2008 Conference – Feb. 11-14, 2008
BlueHornet will host an interactive roundtable for online retailers at the eTail 2008 Conference. The roundtable, which is being conducted on Feb. 11, is designed to address eTail attendees’ specific email challenges. It also will focus on case studies and encourage interaction through pre-event surveys and small-group settings. The eTail 2008 Conference is being held Feb. 11-14, 2008, at the JW Marriott Desert Springs Resort & Spa in Palm Desert, Calif.
Direct Marketing Association’s Email Evolution Conference - Feb. 12-13, 2008
BlueHornet will speak at several events at the Direct Marketing Association’s Email Evolution Conference, which is being held Feb. 12-13, 2008, at the Sheraton Hotel & Marina in San Diego, Calif. The company will participate in a panel discussion entitled, “First Impressions: The Nuts and Bolts of a Data Integration Strategy, and the Must-Haves of Your Customer Preference Center” as well as a keynote panel presentation called, “Bloggers Unite: Passion, Power or People?”
2008 Online Marketing Summit - Feb. 21-23, 2008
Finally, BlueHornet will participate at the 2008 Online Marketing Summit, which is being held Feb. 21-23, 2008, at the Sheraton Hotel & Marina in San Diego, Calif. At the conference, the company will lead a discussion about how top brands can generate incremental revenue using targeted email campaigns that evolve throughout the customer lifecycle.
About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based email marketing solutions. BlueHornet conducts email campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its email marketing solution. For more information, visit www.bluehornet.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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