Expertly Managed E-Marketing Programs
Free yourself and your staff from the time and expense of managing an e-marketing program in-house. With marketForce, you’ll experience a professionally managed program that delivers better returns…and better profits.
Why We Out Perform?
We consistently outperform clients’ other marketing management solutions for three simple reasons.
1) We give you a competitive advantage.
One of the world’s most flexible and dynamic e-commerce platforms. Best-in-class marketing tools and technologies — from keyword bid management to affiliate marketing. Plus, the market’s richest e-commerce marketing and merchandising functionality.
2) We find your champions.
Using statistically valid testing methods, we create “challenger” user experiences to compete directly against the current one. The top producer becomes the champion. Then we start all over again for higher and higher levels of optimization... and revenues.
3) We give you an information advantage.
By spotting trends and everyday opportunities before your competition does. Our direct marketers — globally deployed and classically trained — specialize in the digital and consumer electronics markets. This deep domain experience lets us quickly identify what’s working and what’s not across all your marketing channels.
Paid Search Optimization
Goal: Large traffic increases and a significant ROI.
Trust Digital River to take the best online direct marketing channel and make it even more profitable.
- Programs live in 80 countries and 25 languages.
- Strategic relationships with nine search platforms worldwide.
- The leading bid management software and algorithms.
- Proprietary tracking technology integrated with our e-commerce engine and web analytics.
- Optimization of keyword bid management, search ad copy and landing pages.
Affiliate Marketing Program Management
Goal: Global acceleration, performance and profits.
Digital River does more than manage your program. We connect you with high-volume super-affiliates to quickly drive significant incremental revenue. That’s in addition to more than 200,000 affiliates and 170 networks — including regional networks — worldwide.
Digital River Handles all the Details.
- Program set-up, maintenance and optimization.
- Product selection and promotions.
- Commission structure and payments.
- Affiliate management and client communication.
- Reporting and validation.
- Banner and text link creation.
Site and Store Optimization
Goal: Total, end-to-end site optimization.
Get the facts… because the facts pay. Trust Digital River to fine-tune every aspect of your site through rigorous A/B and multivariate testing. Our clients have seen large increases in close rates, average order volume and revenue per visitor through our data-driven, champion/challenger approach.
- All tests are controlled for external factors.
- Results are delivered quickly.
- Interative testing delivers constant improvement.
- We drive strategy, test matrices, creative, text execution, and reporting and analysis.
Free Trial Optimization
Goal: Attract customers and convert them to buyers.
Today’s consumer likes free trials. You like them to “buy now.” Digital River’s proprietary approach to free trial programs effectively encourages sales and can double the revenue efficiency of free trial traffic.
Our Strategies Include…
- Customers segmentation.
- Rigorous champion/challenger testing.
- Multiple approaches to maximize free trial from opt-out trials to optimizing download install and product usage rates, to in-product messaging.
Goal: Ads that pull record response rates.
Using the most recent research on consumer preferences and online use, we design ads that pull as much traffic as conceivably possible. Our proven tactics have already been generating impressive traffic and sales.
- Proprietary bid management software.
- Proven optimization tactics.
- Banner ad distribution.
Goal: Compelling e-mail campaigns that get read and acted on.
E-mail marketing can be very profitable… if it’s done right. It can alienate customers, if it’s done wrong. Or it simply can be a massive waste of time. Why risk all that profit?
We Create Profitable, Revitalized Programs Through…
- Rigorous testing to identify the best creative and messaging.
- Exceptional name capture and customer segmentation strategies.
- Expert landing page testing.
- Cost-effective recapture of 20% (on average) of bounced e-mail list.
- Stream testing.
- Promotion testing.
Goal: Encourage sales while protecting profits.
“Buy now – Pay later” is a proven winner with hesitant consumers. But it can be a huge risk for sellers. Digital River’s proprietary systems let you put this tried-and-true marketing method to work generating sales while eliminating all the risk.
Organic Search Engine Optimization
Goal: Generate more profitable traffic.
Clients enjoy their URL rise up the rankings — their profitable rise — thanks to our next-generation approach. Our experts identify your most profitable keywords and fine tune their execution to ensure maximum results.
For more information on marketForce or to discuss your current e-store, please fill out the “Request Information” form at the top of this page.