“At one of Digital River’s Global Network Sales Summits, we forged a partnership with another Digital River client whose software is complementary to our product line. We worked to co-brand our software and capitalize on a significant distribution opportunity through a widely-recognized home improvement retailer. As a result of this partnership, we increased our gross average order value nearly 50 percent and first quarter 2006 sales 100 percent.” Edgenet is the industry standard guided selling and content services solution in the home goods industry. Its m2ō® and Big Hammer® Data solutions are standard selling technology at the major home products retailers as well as leading manufacturers across all hardlines product segments.
“Digital River’s global e-commerce infrastructure and services helped us launch six new, localized e-commerce sites, including regionally-targeted marketing programs, in the EMEA region last year. Entering new markets with a strategy focused on site localization paid off for us. As a result, we increased our online revenue by 500 percent, and grew our store traffic six-fold using paid search and online advertising programs. Our promotional activities were so successful that they accounted for 48 percent of our sales during one month.” CA is one of the world’s largest IT management software companies.
“By leveraging Digital River’s Fireclick Web analytics service, we learned how valuable site optimization can be and implemented many changes to our site. We decreased the exit rates from our most popular page by 50 percent while we increased product sales on another page by 15 percent. Using Fireclick helps us make marketing decisions based on statistically-valid metrics.” Nuance is a world leading supplier of speech and imaging solutions.
“For the launch of an upgraded version of our leading software title, we worked with Digital River to develop a robust marketing strategy. Our goal was to outperform unit sales from previous launches. With Digital River’s help, we sent a series of e-mail campaigns, constantly tested creative and fine-tuned our deployment strategy. Revenue from only one aspect of our strategy exceeded expectations for the entire campaign, helping us come in at 30 percent over forecast. In just four weeks, we accomplished our initial goal.” Sonic Solutions is a leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, consumers and technology partners.
“By working with Digital River, we were able to capitalize on the growing consumer trend toward digital downloads versus physical software purchases. Digital River provided us with the e-commerce infrastructure necessary to support the purchase of digital software downloads from our site. As a result, we now see approximately 70 percent of our consumers opting for a software download instead of purchasing a packaged product. This additional delivery method has helped us increase our site sales by more than 75 percent.” Transparent Language is a leader in language learning solutions.
"With Fireclick's Warehouse Suite, we are able to go to one resource to get detailed, segmented information on our 18 different business units and the many projects that we run on a regular basis," said Craig Stilwell, director of marketing for Improvement Direct, Inc. "The system has helped us learn more about our customers, better target our marketing efforts on a geographic basis, and in the end, make more effective decisions in terms of spending the smart dollar." Improvement Direct is an online retailer specializing in home improvement goods.
"As a result of using Fireclick's Web analytics solution, we've been able to make key adjustments to our e-commerce site and online marketing programs," said Peter Zophy, JoS. A. Bank Clothiers, Inc.'s divisional vice president of e-commerce. "Our move to the Fireclick Warehouse suite is allowing us to perform an even deeper and more detailed analysis of our site statistics and make even smarter and more informed business decisions." JoS. A. Bank Clothiers, Inc., established in 1905, is one of the nation's leading retailers of men's classically-styled tailored and casual clothing, sportswear, footwear and accessories.
"Prior to migrating to DirectTrack, Intermark Media used a custom in-house software solution for affiliate tracking and management that was clunky and required a lot of time and attention, which prevented us from giving the attention and support our affiliates and clients needed from us. However, once we migrated to DirectTrack, our team was able to focus on what we do best, creating exciting offers, building relationships with affiliates and growing our network,” said Michael Krongel, president and CEO of COPEAC. “The results are significant. Since implementing the DirectTrack solution, we have seen our sales grow, our affiliate registrations increase, and—best of all—have found the reporting to be robust enough to give us insight into campaign and affiliate performance—something we didn’t have previously. Here’s a plus—DirectTrack also alerts us to any fraudulent affiliate activity defrauding the system and creating ghost leads. DirectTrack is a great move for Intermark Media." COPEAC—a new kind of affiliate network—is an interactive experience focused on the total package in offers that perform superior results with a personal touch.It is a division of Intermark Media, one of the Internet’s leading interactive marketing agencies.
"Being both an advertiser and an affiliate, I have a clear understanding of all of my needs when it comes to tracking technology. Having used both the Merchant version and the Network version of DirectTrack over the past few years, I can honestly say that DirectTrack is a true leader in this arena,” said Missy Ward, director of marketing, CPAEmpire.com. “DirectTrack offers all of the features that I need as an advertiser, making the process of managing an affiliate program or advertising network much easier. As an affiliate, DirectTrack’s system enables the user to select, integrate and manage campaigns without any difficulties. Its tracking has been virtually flawless and its service has been exceptional. I highly recommend DirectTrack’s technology." CPA Empire is the fastest growing Affiliate Network in the industry.
"If I said DirectTrack put my company on a level playing field of our greatest competitors, I would have to say that is the biggest understatement I could ever make,” said John Lemp, CEO of IntegraClick Inc, / Clickbooth.com. “DirectTrack creates advantages such as CrossPublication that other platforms cannot possibly compete with. It is truly one of a kind." IntegraClick is a Florida-based internet marketing firm and Clickbooth.com is its affiliate marketing network.
“The BlueHornet Domain Delivery Report provides Rockler valuable insight into how our e-mail marketing practices are perceived by subscribers as well as by the ISPs themselves,” said Scott Ekman, Rockler Woodworking and Hardware’s vice president of marketing. “It’s exactly the information we need to correct potential delivery issues quickly.” Rockler Woodworking and Hardware is a leading resource for woodworking supplies and hardware.
"BlueHornet is irreplaceable for us, and they always have a seat at our table as strategic partners. They do not take a boxed approach. They are insightful about understanding our business – presenting our options and knowing what is right for our audience ," said Michael Friedman, interactive marketing manager for Darden Restaurants. " Plus, they're honest enough to speak up when something we present doesn't make sense. That makes them more than just a resource, they are true partners." Darden Restaurants, Inc. owns and operates more than 1,460 Olive Garden, Red Lobster, Bahama Breeze, Smokey Bones and Seasons 52® restaurants that collectively serve more than 300 million meals every year and record annual sales of $5.7 billion.
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