Digital River Expands marketForce Strategic Marketing Services
Introduces new e-commerce site optimization program with multi-variate testing
MINNEAPOLIS, July 17, 2007— Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, today announced that it expanded its marketForce™ strategic marketing services with a new e-commerce site optimization program. The program, based on multi-variate testing (MVT), employs a data-driven, metrics-based approach to site optimization that is designed to quickly and efficiently increase revenue per visitor on Digital River’s clients’ e-commerce sites.
“We remain committed to expanding our marketForce offering to help efficiently and effectively grow our clients’ online businesses,” said Jim Wehmann, Digital River’s vice president of global strategic marketing. “We believe this solution deploys one of the quickest and most scalable optimization technologies on the market today. We believe this new technology will help us make a real, positive impact to our clients’ bottom line, a key benefit of our marketForce services.”
Drawing upon statistical analysis, MVT optimizes significantly more combinations of detailed elements on an e-commerce web page or site flow than A/B testing. MVT is an intelligent approach that quickly draws conclusions about what combinations of site elements, such as promotions, call-to-action requests, headlines and button placements, among others, will convert the most shoppers to buyers once they are on an e-commerce site. Digital River clients also can use MVT to help identify cultural differences and optimize their global online stores to cater to consumers around the world on a truly local basis.
Digital River’s marketForce programs are professionally managed by its in-house team of e-commerce and direct marketing experts. In addition to MVT, Digital River’s marketForce programs include search engine advertising and search engine optimization, e-mail channel management, contextual advertising, affiliate marketing, deferred payments and free trial optimization.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark and marketForce is a trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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