BlueHornet Networks’ Management to Speak at Jupitermedia’s INBOX 2007 Event
MINNEAPOLIS, May 24, 2007 — BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced that the company has accepted an invitation to present at INBOX: The Messaging Industry Event. The event will be held May 31-June 1, 2007, at the San Jose Marriott in San Jose, CA. Registration is open to the public.
BlueHornet’s management will participate in a panel discussion entitled “Sanitation, Segmentation, Reputation and Other Delivery Solutions.” The panel will address issues relating to e-mail authentication and double opt-in best practices.
“I’m pleased that BlueHornet has been selected to share its knowledge about how online merchants can authenticate their e-mails and best protect their reputations as e-mail senders,” said Chuck Davis, vice president of Digital River’s BlueHornet business unit. “These two particular areas of e-mail delivery optimization can present special challenges, since they must be approached from two historically disparate divisions within a sender’s organization - the IT department and the marketing team. This INBOX panel discussion will unite both sides to find effective business solutions.”
INBOX: The Messaging Industry Event brings together business, IT, vendors and industry pioneers to address technology trends, business dynamics and new models of electronic messaging and communication. To learn more, visit http://www.inboxevent.com.
About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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