Digital River to Exhibit at ad:tech Paris 2007
MINNEAPOLIS, Feb. 27, 2007 — Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that the company and its business unit, Direct Response Technologies, will exhibit at ad:tech Paris 2007. The exhibition and conference is being held March 6-7, 2007, at the Palais des Congrès conference center in Paris, France.
Digital River and Direct Response Technologies will host exhibit booth 20, located on the ground level of the conference center. The booth will feature Digital River’s oneNetworkDirect™ affiliate network for industry leading software products. oneNetworkDirect gives affiliates access to one of largest selections of digital software products, including some of the market’s newest utilities and leading anti-virus software and multimedia programs.
The booth also will feature affiliate marketing services from Direct Response Technologies, including its DirectTrack CrossPublication community and DirectTrack BidManagement service. The DirectTrack CrossPublication community is an affiliate network that enables affiliates to exchange advertising and affiliate offers. DirectTrack BidManagement is the first integrated service offering in the affiliate market to combine an affiliate platform with a paid search tool. Both services, as well as oneNetworkDirect, are powered by the DirectTrack affiliate platform, which supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions.
ad:tech Paris 2007 is a two-day exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, e-mail maketing, mobile marketing and e-commerce. ad:tech Paris is designed to bring together companies operating in the "digital advertising and marketing space" with French decision-makers who understand the value of investing in interactive marketing. More information about ad:tech Paris is available at www.ad-techparis.com/_en/index.html.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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