Digital River Launches E-Commerce Operations for Prima Games' eGuides
Digital River supports sale of downloadable game guides via multiple online channels
MINNEAPOLIS, February 7, 2006 -- Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it is providing e-commerce support for Prima Games, a division of Random House Inc. and the world’s leading publisher of official game guides for computer and console games. Digital River is managing the online sale and digital delivery of Prima Games’ eGuide products through online retail, content and portal sites in the Digital River oneNetwork™ online sales channel. Digital River’s oneNetwork offers publisher the opportunity to generate increased visibility and incremental sales for their products through an established indirect sales channel. Digital River also is managing the e-commerce operations on www.primagames.com.
“By offering Prima Games’ eGuides through oneNetwork’s sites and Prima Games’ online store, consumers can efficiently and quickly access these high-demand guides,” said Tom Venable, Digital River’s senior vice president of retail sales. “By taking a multi-channel approach to their online business, companies like Prima Games can expose their products to a much broader and more mainstream base of consumers.”
eGuides are electronically downloadable versions of Prima’s print game guides. The eGuides are delivered as secure files over the Internet and easily can be searched and printed. Currently, there are more than 400 eGuides for games from top publishers available through the oneNetwork sales channel.
“We outsourced our e-commerce operations to Digital River because of the company’s market leadership position and its world-class infrastructure,” said Veronika Monell, ePublishing director of Prima Games. “By leveraging Digital River’s e-commerce experience and expertise, we can offer our customers a stable, secure online store that reliably and efficiently delivers our eGuide downloads. Digital River also is helping us meet our sales goals by adding our products to its oneNetwork, a channel that exposes our game guides to a large number of online shoppers.”
About Prima Games
Prima Games, a division of Random House Inc., is the world's leading publisher of game guides for computer and console video games, with more than 1,400 titles published and over 90 million guides in print. High quality strategy guides, extensive retail distribution and relationships with top game developers and publishers have allowed Prima Games to claim the highest market share among game guide publishers. More information can be found on the Web at www.primagames.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The companys comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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