Digital River Markets Hipsoft Games through its Online Sales Network
MINNEAPOLIS, May 19, 2005-- Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced it has signed an e-commerce agreement with HipSoft, LLC., a publisher of high quality games for the downloadable and casual gamer markets. Through Digital River’s Sales Network, HipSoft is offering play-for-free and buy-now versions of select software titles, including its popular Flip Words, Puzzle Express and Trivia Machine games. As a result of this agreement, these HipSoft games and others now will be available through more than one thousand online retail, content and portal sites in Digital River’s Sales Network, including Circuit City, PC World and Staples.
“With an already established online sales network backed by a world class e-commerce infrastructure, we continue to attract the attention and win the business of game publishers across multiple categories,” said Tom Venable, Digital River’s senior vice president of retail sales. “We believe the economic proposition that we are offering is hard to compete with – a proven online delivery channel, a reliable and scalable e-commerce platform, and the ability to reach new customers and generate incremental revenue streams. Our model is low risk, it’s efficient and it’s built to take advantage of the accelerating market shift from physical to digital software delivery.”
To help protect HipSoft’s license rights, Digital River is wrapping the games it delivers through its Sales Network with its SoftwarePassport™ technology, a digital rights management solution. SoftwarePassport is designed to help publishers not only protect their software, but also market, sell, distribute and track their digital assets across untapped, global online markets.
“HipSoft is excited to partner with Digital River to deliver our games to a new online customer base,” said Brian Goble, HipSoft’s co-owner. “Digital River has made the whole process of engaging in its network incredibly easy, which lets HipSoft focus on making great new games.”
About HipSoft, LLC.
HipSoft was founded in 2002 to create high quality games for the downloadable and casual gamer markets. Current titles include the popular word game “Flip Words” as well as “Digby's Donuts,” which was the winner of the RealOne Arcade Game Developer Showdown in 2003.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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