Digital River Announces Web Tycoon Program
Provides turn-key online store solution for selling industry-leading software and digital products
MINNEAPOLIS, March 22, 2005-- Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it is intensifying its effort to expand its Online Sales Network, which is comprised of hundreds of online retail, content and portal sites. To support this strategy, the company recently launched Web Tycoon, a program targeted at businesses and entrepreneurs that allows them to launch an online store and immediately sell an array of products from Digital River 's catalog of thousands of software and digital products. To sign up for Web Tycoon, businesses and entrepreneurs can visit http://signup.digitalriver.com.
We have amassed what we believe is the world's largest catalog of software and digital products, said Joel Ronning, Digital River 's CEO. By offering our Web Tycoon partners access to thousands of titles in our catalog, they have a ready-made product set that they can sell without standard inventory requirements. In addition, Web Tycoon expands visibility and generates incremental revenue on a worldwide basis for publishers whose software is sold on the sites. We already have seen tremendous interest in Web Tycoon as demonstrated by the hundreds of sites that have launched in the past few weeks alone.
After registering their online stores, Web Tycoon partners can immediately start customizing, managing and merchandising their online stores. Using Digital River 's Web-based remote control tools, Web Tycoon partners can:
- Customize the look and feel of their stores to match their desired branding;
- Specify the categories of products to include in their stores to target specific customer segments;
- Merchandise their store pages to feature or promote specific products relevant to their target markets;
- Obtain online reports and integrate Web analytics solutions to track, analyze and improve marketing performance; and
- Access a library of online marketing resources and best practices detailing paid search advertising, affiliate marketing and banner advertising strategies and tactics.
Web Tycoon leverages Digital River 's world-class e-commerce infrastructure for order management, fraud prevention, export controls, tax management, physical and digital product fulfillment and customer service.
Web Tycoon is an incredible program that can be an important new revenue stream, said Bill Adler of CyberScrub's ValueSnap.com, a Web Tycoon partner. The ability to not only merchandise the store, but also customize the look and feel is helping us realize the potential of this online business. The flexibility of Web Tycoon allows us to tailor areas of the store to target different segments of consumers. By using the remote control tools that Digital River provides, we can update the store on the fly and be as hands-on as we want to be. We are excited to begin optimizing our marketing and merchandising tactics to determine the most efficient way to drive revenue on Value Snap.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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