THE HOUSE

A place of reflection and inspiration, the beautifully restored 18th century villa and Furla headquarters in Bologna, Italy captures the core spirit of the brand.

A place of reflection and inspiration, the beautifully restored 18th century villa and Furla headquarters in Bologna, Italy captures the core spirit of the brand. The style of the villa blends rich historical details and contemporary artwork that stirs curiousity, encourages innovation, and stands as a reminder of precious traditions guiding the way for the future.

Furla’s new concept stores are designed after the villa, with an aesthetic that reflects the same dedication to Italian heritage and to the art world, with contemporary elements that demonstrate Furla’s modern attitude and international presence. Launching in cities around the world including Hong Kong, Paris, Dubai, Milan, and Mumbai, the new store concept continues the principles and passion for which the villa stands.

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  • 1927
    Aldo Furlanetto founds the company in Bologna with a small store in town.
  • 1955
    The first Furla store, still in operation today, opens in Bologna on Via Ugo Bassi
  • 1960s
    The Furlanetto children Giovanna, Carlo and Paolo take over for their parents, operating the company
  • 1980s
    Furla goes international, begins it's presence in France and the U.S.A.
  • 1990s
    Furla arrives in Japan, where it opens the Tokyo branch and the first stores. Spain, the U.K. and Germany follow after.
  • 2008
    The Fondazione Furla is created and Giovanna Furlanetto is knighted for her services to the industry. Furla begins selling online
  • 2013
    Furla intensifies distribution in Hong Kong, Macau and China through a joint venture with local partner.

THE HISTORY

Founded in 1927 in Bologna by the Furlanetto family, Furla is an Italian company with a strong international presence.

Founded in 1927 in Bologna by the Furlanetto family, Furla is an Italian company with a strong international presence. A key player in the global leather goods and accessories market, the brand’s design philosophy considers innovative manufacturing techniques while remaining loyal to traditional Italian methods of art and design. A style that is contemporary and elegant, the line is versatile, functional, and timeless.

The company was led by original owners Aldo and Margherita before their children Giovanna, Carlo and Paolo took over during the 1960s. The company began to expand internationally during the 1980s, establishing the brand in 100 countries around the world, including Europe, Asia and America. A robust network of retail and wholesale distribution is strengthened by e-commerce and travel channels, with the support of five company branches across three continents for the direct management of 344 monobrand stores located on the most exclusive shopping streets in the world.

Today Furla is one of the most notorious brands in the marketplace representing true Italian design and is distributed among a select network of prestigious multi-brand retailers and department stores worldwide.

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CRAFTSMANSHIP

With enduring style, grace, and innovation, heritage brand Furla represents decades of authentic Italian tradition.

With enduring style, grace, and innovation, heritage brand Furla represents decades of authentic Italian tradition. Feminine and smart, every detail is a testament to the core Italian principles of quality, durability, and design. Captivating beauty and precision are driving forces behind the constant search for new technology and authentic craftsmanship, resulting in simple shapes, saturated colors, and rich textures.

Furla’s approach to design can be characterized by a harmony of meticulous artisanal traditions and a desire for experimentation, employing state of the art manufacturing techniques and composition.

Essential accessories become exquisite luxuries, mixing lush natural fabrics and glossy details for a look that is polished, contemporary and elegant.

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