One of the business world’s most influential books is Clayton Christensen’s The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail.

It’s the book that defined the Internet boom (and in some ways, predicted its demise). It transformed this Harvard Business School professor into a worldwide business sensation. Clayton Christensen determined that companies innovate faster than customers’ lives change. (Click for Christensen's bio)

The chief executives of some of the world’s largest and most respected companies are devoted disciples of Professor Christensen’s strategic vision. Chief executives like Alan Spoon, managing partner of Polaris Ventures, and Kelly Martin, president of Elan Corp., have employed his rock-solid principles and then seen their businesses skyrocket and market values snowball – all while earning the respect of their competitors.

The success of these prominent executives comes from their ability to practice Professor Christensen’s “best in the business” philosophy to stimulate thinking and accelerate actions. Effective business leaders untangle the organizational challenges that stymie innovation. And they go behind the scenes to see the operational tactics that leading organizations use to get their hot new ideas to market. Professor Christensen has published several sequels to his groundbreaking work and is known the world over for his far-reaching business acumen. Now he brings these sought-after insights to you in his amazing newsletter, Strategy & Innovation.

Do more than just keep ahead of the curve. Set the trends yourself.

Did you know that just 25% of new products that established companies introduce in their markets succeed and that 75% fail? Only 10% of companies can maintain a level of growth that satisfies their shareholders over the long term; 90% cannot. Most of those companies seem to be doing all the right things: listening to their best customers, keeping a close eye on competitors, and investing heavily in technological advancements.

Long-term success requires more. It requires that companies develop strategies around disruptive innovations. Disruptive innovations either create new markets or reshape existing markets by delivering relatively simple, convenient, low-cost innovations to a set of customers who are ignored by industry leaders.

In each issue, Professor Christensen applies his now-famous “disruptive innovation concepts” and helps managers, entrepreneurs, and business leaders find the best ways to keep ahead of the competition. He discusses topics such as:

Managers with an ideal “school of experience” for optimizing a vibrant core business are often ill-suited to running a small, disruptive venture.

Traditional market segmentation tools, such as customer demographics and product categories, frequently fail to identify important jobs that customers are trying to get done.

Entrenched processes that enabled a company to capitalize on a past innovation can paradoxically hinder it from taking advantage of a new innovation that requires a different approach.

In Strategy & Innovation, you’ll learn how to build blockbuster growth businesses. Professor Christensen has devoted his career to helping companies develop a capability to hone in on elements of the new growth creation process that need to be adjusted and, in some cases, transformed.

Professor Christensen believes in investing a little to learn a lot. In Strategy & Innovation, he changes the corporate discourse and shows how companies can develop a process that produces high-quality innovations more quickly and with lower up-front investment.

Says Professor Christensen: “Over the years, I have spent a great deal of time thinking about why smart, motivated, hard-working people find it so difficult to innovate well and sustain success into the future.”

Become part of Professor Christensen’s influential sphere by reading Strategy & Innovation. You’ll learn why:

Companies’ biases toward taking care of the desires of their best, most demanding customers often makes it difficult to appreciate the full potential of new, seemingly inferior disruptive innovations.

Companies that outsource seemingly less important parts of the value add of business can later learn that these suppliers have gained the skills and customer relationships that will fuel future growth.

In Strategy & Innovation, you’ll discover how to evaluate new technologies and the very notion that the objective function of a firm is to maximize shareholder value. Begin mastering the art of innovation with the master himself, Clayton Christensen, with his groundbreaking Strategy & Innovation newsletter.

Listen to what America’s leading businessmen are saying about Clayton Christensen and his Strategy & Innovation newsletter:

“[Strategy & Innovation is] absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.”

– Michael Bloomberg, founder of Bloomberg Financial Markets and Mayor of New York City

“[Christensen’s] ideas made us think a little differently. Even good people get locked into processes that might be totally inappropriate to deal with a new technology attacking from underneath.”

– George Fisher, former chairman of Kodak

FREE BONUS: Innovators’ Insights

Act now and you’ll also receive Innovators’ Insights, the special biweekly analysis of the very latest business trends written by Professor Christensen especially for Strategy & Innovation subscribers. He’ll keep you on top of the rapidly changing marketplace with real-time examples of disruption in the business landscape.

With your subscription you will receive:

Bimonthly issues (every other month) of Strategy & Innovation;

Biweekly issues (every other week) of Innovators’ Insights;

Access to Professor Christensen’s “Innoblog,” his personal Web blog. If it’s happening anywhere, it’s happening on this blog.

Access to an archive of past issues.

Subscribe to Strategy & Innovation today!

FORBES SATISFACTION GUARANTEE

If you are not 100% satisfied, cancel at anytime during your 30-day trial period and you will not be billed. Your credit card will NOT be charged during your 30-day trial period.

If you agree that Strategy & Innovation meets your investment needs, simply do nothing. After 30 days, you will be automatically renewed for an additional 11 months of service at our standard rate of $149.00.