Direct Response Technologies Enhances its DirectTrack Affiliate Management Platform
Provides access to industry-leading email compliance tools from UnsubCentral
MINNEAPOLIS, Nov. 5, 2007 — Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc., announced that it is enhancing its DirectTrack affiliate management platform with an industry leading email suppression list management service from UnsubCentral, Inc. The added service will enable DirectTrack affiliates to use advanced email compliance and monitoring capabilities when creating and managing their online marketing campaigns.
"By integrating UnsubCentral’s service with DirectTrack, we can boost our existing compliance functionality as well as offer even more flexibility to our client base," said George Bordo, general manager for Direct Response Technologies. "This move is part of our ongoing commitment to expand our platform in ways that offer affiliates new and more proactive technologies for managing and growing their online businesses."
The integrated product offering is designed to help affiliates build a more secure environment for running their online email campaigns – an environment that complies with CAN-SPAM requirements. For example, the integrated offering will:
- Notify advertisers and affiliates when system errors occur related to suppression file management;
- Notify advertisers whose suppression lists are being abused, or who may be unknowingly working with affiliates that are not conducting appropriate suppression list de-duping practices; and
- Help advertisers and affiliate partners detect potential compliance issues early in order to mitigate the risk of bandwidth, IP, domains and overall mailing challenges.
"The commitment to compliance that Direct Response Technologies is offering to its DirectTrack users makes it easier than ever before for the users to engage in affiliate marketing with confidence," said John Engler, UnsubCentral’s vice president.
Both Direct Response Technologies and UnsubCentral will be speaking about the integrated offering at the ad:tech New York 2007 Conference & Exhibition, which will take place November 5-8, 2007, at the New York Hilton in New York City, New York. To learn more about the service offering, visit Direct Response Technologies at exhibit booth #319 and UnsubCentral at exhibit booth # 1307.
About UnsubCentral
UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, publishers, ad networks and affiliate networks. The Austin, Texas-based corporation offers solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with major affiliate networks and email service providers and reviewed by TRUSTe, the solutions ensure clients comply with the CAN-SPAM Act and data privacy requirements. For more information, please visit www.unsubcentral.com.
About Direct Response Technologies
Direct Response Technologies, a business unit of Digital River, Inc., is a leading provider of affiliate technology and e-marketing solutions. Direct Response provides services that enable clients to track, manage and implement strategies for direct marketing through affiliate marketing, search engine pay-per-click (PPC) bid management, ad serving and email delivery. Information about these services can be found at www.directtrack.com or www.keywordmax.com. Direct Response Technologies is located in Pittsburgh, PA.
###
|