Digital River to Participate in ad:tech New York 2007 Conference & Exhibition
Exhibit booths will feature tools and services from BlueHornet Networks and Direct Response Technologies
MINNEAPOLIS, Oct. 31, 2007 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that the company will exhibit Nov. 5-6 at the ad:tech New York 2007 Conference & Exhibition. The event is being held Nov. 5-8, 2007, at the New York Hilton in New York City, New York.
Digital River’s subsidiary, BlueHornet Networks, Inc., a leading provider of email marketing solutions, will be exhibiting at booth #2307. During the conference, BlueHornet will showcase its new SureSend™ Reputation Review report, which provides valuable information about how brands are perceived online based on past and current email marketing and sending practices. It monitors and tracks key email elements that directly impact the credibility, effectiveness and deliverability of online communications.
Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, will exhibit at the conference in booth #319. The booth will feature a variety of online direct marketing tools and services that are designed to help online marketers, including merchants, advertising agencies and advertising networks, manage and implement affiliate marketing programs, search-engine bid management campaigns, and ad serving and email delivery capabilities. The solutions, which are privately branded, allow online marketers to convey a seamless brand message to affiliates as well as perform real-time tracking, reporting and ROI statistics.
Ad:tech New York is an exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, email marketing, mobile marketing and e-commerce. More information about ad:tech New York is available at http://www.ad-tech.com/ny/.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.