Direct Response Technologies to Exhibit at Search Engine Strategies Conference & Expo 2007
Booth features KeywordMax paid search bid management tool
MINNEAPOLIS, April 5, 2007 — Direct Response Technologies, Inc. a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ: DRIV), today announced that the company will attend the Search Engine Strategies Conference & Expo 2007 to exhibit its KeywordMax™ paid search bid management tool. The exhibition and conference is being held April 10-13, 2007, at the Hilton New York in New York City.
Recently, KeywordMax was enhanced to support new Application Program Interfaces (APIs) released by popular search engines. This enhancement provides a cost effective, robust and unique search engine interface, which allows users to take advantage of search engine functionality while limiting incremental search engine costs. Conference attendees can learn about KeywordMax at booth #1514, in America’s Hall 1.
Search Engine Strategies Conference & Expo 2007 is a global conference and exposition series focused on the search engine advertising market. For more information about SES New York, visit: http://www.searchenginestrategies.com/sew/ny07/index.html.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc., a business unit of Digital River, Inc., offers Web-based direct marketing services and an affiliate management platform that enable online merchants to track, manage and report on their affiliate relationships, partnerships, and keyword buys with search engines. Direct Response Technologies is located in Pittsburgh, PA.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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