BlueHornet Networks Management to Speak at San Diego Direct Marketing Association Event
MINNEAPOLIS—Feb. 12, 2007 - BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced that BlueHornet is presenting at the San Diego Direct Marketing Association’s upcoming February event in La Jolla, Calif. BlueHornet, a San Diego-based company, will speak about how companies can improve results for permission-based e-mail marketing campaigns. The event is being held at the Radisson Hotel La Jolla on Feb. 20, 2007.
David Fowler, BlueHornet’s global vice president of deliverability and privacy issues, will co-present with Michelle Eichner, Pivotal Veracity’s COO and vice president of client development, during the session entitled, “Solve Your E-Mail Issues… This Year!” The two will outline specific strategies for actively managing e-mail delivery in 2007. Registration for the session is open to the public. To learn more, visit http://www.sddma.org.
Pivotal Veracity, an independent e-mail delivery auditing firm, provides select delivery tools that are part of BlueHornet’s SureSend™ e-mail deliverability enhancement platform. SureSend, an integrated component of BlueHornet’s eMarketing Suite, offers permission-based e-mail marketers diagnostics and expert consultation to improve the delivery and response rates of their e-mail campaigns.
About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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