Direct Response Technologies Hosts First Client Networking Summit
MINNEAPOLIS, June 6, 2006 -- Direct Response Technologies, Inc., a leading provider of affiliate technology and e-marketing solutions and wholly-owned subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced it is hosting a Networking Summit for its network and merchant clients. At Direct Response’s Summit, clients will have the opportunity to build joint partnerships as well as receive training on some of the latest technologies and affiliate marketing trends. The company’s upcoming Summit is being held at the Trump Taj Mahal Casino Resort in Atlantic City, New Jersey, from June 19 – 20, 2006.
As part of the education program at the Networking Summit, attendees can hear the latest information on important business topics, such as fraud prevention and international markets. In addition, they will have the opportunity to learn about key business-building strategies, including cross publication, bid management, pay-per-call tracking, affiliate recruiting, campaign development and Web analytics.
“Direct Response’s Networking Summit offers networks and merchants an ideal venue for collaboration, building business partnerships and in-depth training on new technologies,” said Jason Wolfe, Direct Response’s president. “What attendees take away will be valuable new strategies for running their businesses more efficiently, capitalizing on market opportunities and ultimately generating more revenues.”
Today, Direct Response’s tracking and reporting platform – DirectTrack – powers more than 150 affiliate networks and 500 merchants, carrying nearly 40,000 offers to more than 200,000 affiliates around the world. DirectTrack’s platform supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions.
About Direct Response Technologies, Inc.
Founded in 1994, Direct Response Technologies, Inc. offers web-based direct marketing services and an affiliate management platform that enable online merchants to track, manage and report on their affiliate relationships, partnerships and keyword buys with search engines. Direct Response Technologies, a wholly-owned subsidiary of Digital River, Inc., is located in Pittsburgh, Pa.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The companys comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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