Digital River Markets Phantom EFX Software in its Online Sales Network
MINNEAPOLIS, June 20, 2005--Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced it is providing e-commerce support for Phantom EFX, Inc., a game publisher that creates realistic experiences for personal computers that support the Windows® operating system. Phantom is working with Digital River to expand the online marketing and sales of its popular International Poker Tour software. Based on an agreement, Phantom is offering downloadable play-for-free and buy-now versions of its poker product through more than one thousand online retail, content and portal sites in the Digital River Sales Network, including Circuit City Stores, Inc., PC World and Staples, Inc.
“The online business opportunity that exists within Digital River’s Sales Network continues to attract the attention of software publishers from a range of vertical markets,” said Tom Venable, Digital River’s senior vice president of retail sales. “Through a single relationship with Digital River, they can market and deliver their products through an established online sales channel of more than one thousand players. We believe the tremendous value we offer to our clients extends beyond our e-commerce technology and marketing expertise to the solid industry relationships that we’ve established during our tenure in the Internet market.”
To help protect license rights, Digital River is wrapping downloadable versions of International Poker Tour with its SoftwarePassport™ technology, a digital rights management solution. SoftwarePassport is designed to help publishers not only protect their software, but also market, sell, distribute and track their digital assets across untapped, global online markets.
“By working with Digital River, we intend to build upon our success, expanding our business beyond physical distribution to include new digital delivery options,” said Jim Thompson, Phantom EFX’s president. “Digital River offered us an e-commerce infrastructure and services based on best practices along with a dedicated pathway for cultivating new online markets and revenue opportunities.”
About Phantom EFX, Inc
Phantom EFX is a rapidly growing publisher, developer and manufacturer of high quality PC entertainment titles that run on Windows and Mac operating systems. The company’s casino game products are marketed under the “Reel Deal” name. Phantom EFX strives to leverage the latest technology and industry talent to create innovative, highly realistic and entertaining casino games. For more information about Phantom EFX, please visit www.phantomefx.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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