Digital River Partners with TradeDoubler
Leverages leading European affiliate network to grow clients' Pan-European online sales
MINNEAPOLIS, January 12, 2005-- Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing , today announced that is has partnered with TradeDoubler, the European market leader for online performance-based marketing. By working with TradeDoubler, Digital River plans to expand its footprint in the European marketplace and offer its clients access to Pan-European affiliate e-marketing programs. TradeDoubler's affiliate marketing knowledge and technology, which has been tailored to meet requirements of local market environments, including tax and legal implications, not only minimizes the risk for Digital River clients seeking to proactively grow their European online businesses, but also opens new revenue opportunities.
“Digital River's partnership with the leading European affiliate marketing company is indicative of our on-going commitment to provide our clients with a superior e-commerce platform as well as e-marketing best practices,” said Joel Ronning, Digital River's CEO. “As the e-commerce market matures, it is becoming increasingly important for companies to take proactive steps to personalize the online shopping experience as well as acquire new customers and build customer loyalty. As a result of our new relationship with TradeDoubler, our clients now can leverage its large pan-European affiliate network to create localized product offers and generate additional revenue. Digital River is committed to forging partnerships that not only benefit our clients, but also broaden our footprint in European geographies.”
TradeDoubler's affiliate network, which is comprised of approximately 450,000 affiliates, operates in 16 countries across Europe. Using the knowledge and expertise of its own local account managers and consultants throughout Europe, TradeDoubler works to create programs that are not only targeted for Digital River's clients, but also tailored to meet the buying preferences for local consumers. Currently, TradeDoubler's affiliate network monitors and generates roughly 60 million unique visitors, around 100 million Euros of sales and 1.1 million new leads a month.
“We specialize in helping companies not only localize their e-marketing programs, but also maximize their product exposure in an effort to drive online sales,” said Will Cooper, chief marketing officer at TradeDoubler. “By leveraging the knowledge and expertise of our local teams, we can help Digital River's clients tap into the expanding European market. We have found that localizing the online shopping experience is key to increasing consumer acceptance and product sales.”
Digital River assists its clients in managing their affiliate marketing programs. Digital River not only provides access to in-house and third party affiliate networks, such as TradeDoubler, but also offers complete, end-to-end affiliate marketing program management, including affiliate recruitment, commission recommendations, and banner and landing page design. Clients leveraging Digital River's affiliate marketing services can generate 10 - 20 percent of their online revenue through affiliate programs.
About TradeDoubler
Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. For further information, visit www.tradedoubler.com.
About Digital River
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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