BlueHornet Networks to Exhibit at ad:tech Chicago 2009
MINNEAPOLIS, August 31, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), will exhibit at ad:tech Chicago 2009. The exhibition and conference are being held September 1-2 at the Navy Pier in Chicago, Illinois. In booth #7, BlueHornet experts will feature their email marketing solution and showcase success-proven, lifecycle messaging strategies and tactics.
Lifecycle messaging is a campaign management approach that uses strategy and technology to deliver highly targeted email campaigns that evolve as customers' preferences and behaviors change over time. Using BlueHornet's lifecycle messaging strategies and tools, online marketers can create greater messaging personalization and relevance, drive incremental revenue, reward customer loyalty, and achieve better results while sending fewer emails.
ad:tech Chicago is a two-day, interactive advertising and technology exhibition and conference. More information about ad:tech Chicago can be found at http://www.ad-tech.com/chicago.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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