Digital River Enhances KeywordMax Paid Search Bid Management Tool
Company to participate at Search Engine Strategies Conference & Expo in New York
MINNEAPOLIS, March 19, 2009 - Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced it has enhanced its KeywordMax® paid search bid management tool, adding new campaign management functionality. The newly enhanced product will be featured in Digital River's booth (#314 in the Rhinelander Hall) on March 23-27, 2009, at the Search Engine Strategies (SES) Conference and Expo 2009 at the Hilton New York in New York.
With KeywordMax's new campaign management functionality, marketers will be able to more easily manage all aspects of their search-engine marketing campaigns. The functionality extends from account creation to campaign and ad group set up, and creative management.
KeywordMax clients will also benefit from a joint marketing arrangement with Local Matters, Inc., a media technology solutions provider and specialized online media publisher. By integrating Local Matters technology with KeywordMax, local search marketers will be able to respond more effectively to search-generated leads. Advertisers will have the option to purchase and evenly distribute a set number of clicks over a defined period of time, making it easier to deliver timely follow-up to active leads.
Search Engine Strategies Conference and Expo 2009 is a global conference and exposition series focused on the search engine advertising market. For more information about SES New York, visit http://www.searchenginestrategies.com/newyork/.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River and KeywordMax are registered trademarks of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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