BlueHornet Networks Wins New Email Marketing Clients
Provides email services for J. Peterman, Pacific WebWorks, Anna’s Linens and Coral Ridge Ministries
MINNEAPOLIS, Aug. 5, 2008 – BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced new agreements with J. Peterman, Pacific WebWorks (OTC: PWEB), Anna’s Linens and Coral Ridge Ministries. In addition to using BlueHornet’s flagship eMarketing Suite, clients like J. Peterman and Pacific WebWorks are taking advantage of BlueHornet’s SureSend™ email deliverability enhancement platform.
BlueHornet’s eMarketing Suite and SureSend platform provide online merchants with a combination of high-tech tools and expert consulting services designed to assure successful delivery of email marketing messages to the inbox. Implementing SureSend along with BlueHornet’s recommended lifecycle email messaging campaigns - an end-consumer centric approach to crafting and delivering highly relevant messages at the optimal time - can help clients achieve their marketing goals through higher delivery rates and increased ROI.
“J. Peterman is establishing a larger presence in the interactive marketing world with multiple commerce and content sites launching in the very near future to complement our existing jpeterman.com and petermanseye.com businesses. We need an email partner who can help us navigate our list growth and segmentation,” said Tim Peterman, president, The J. Peterman Company, a leading lifestyle brand delivering products, clothing and entertainment from around the world. “We chose BlueHornet as our ESP because of its track record working with other retail and consumer brands to provide advanced segmentation that will support relevant, timely emails to consumers. We’re confident that BlueHornet can help us accomplish our online marketing goals.”
“The team at BlueHornet is committed to helping our new clients enhance the value they offer subscribers and build stronger customer relationships by sending highly targeted email messages,” said Tim Marusich, vice president and general manager for Digital River's BlueHornet business unit. “We can equip them with the tools and services they need to implement targeted lifecycle messaging campaigns made up of personalized emails that change as their consumers’ needs and interests develop over time.”
About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based email marketing solutions. BlueHornet conducts email campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its email marketing solution. For more information, visit www.BlueHornet.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. BlueHornet and SureSend are trademarks of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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